“美丽厦门”厦门旅游推介会在澳大利亚悉尼召开

东南网澳大利亚站11月18日讯（本站记者 林佳慧）11月17日下午，由厦门市旅游局主办、厦门建发国际旅行社集团有限公司承办的“清新福建美丽厦门”旅游推介会在澳大利亚悉尼举行。中国驻澳大利亚悉尼总领馆参赞王洪波、中国国家旅游局驻澳洲代表处主任罗卫建、厦门航空驻悉尼代表处总经理陈扬华、悉尼会议奖励旅游局客户经理曾玉梅、厦门市旅游局局长杨琪、厦门建发国际旅行社集团董事长陈丽霜以及澳大利亚旅行商、航空公司、媒体代表等约60人出席了此次推介会。

　　厦门市旅游局杨琪局长为活动致辞

推介会在“海上的厦门”旅游宣传片中拉开序幕。杨琪在活动致辞中指出，厦门位于中国东南沿海，是中国“一带一路”的重要核心区；截止2016年前三季度，厦门共计接待入境游客261.10万人次，同比增长16.2%，其中，澳大利亚来厦共2.37万人次,比增9.8%;新西兰来厦0.84万人次,比增67.97%。与此同时，厦门不断加强旅游和会展产业的融合，致力于将厦门建成“国际旅游会展名城”，努力提高“美丽厦门”旅游品牌的国际知名度和影响力。如今，厦门每周有14班交通航线直达澳洲，航程仅需9小时，加上72小时过境免签、离境退税等政策的实施，为澳洲旅客提供了许多便利。此次厦门旅游推介会的召开，为加强厦门与澳大利亚各界朋友的联系与合作，翻开了崭新的篇章。

　　厦门旅游推广大使、厦门建发国旅集团入境部经理陈娟致辞

厦门旅游推广大使、厦门建发国旅集团入境部经理陈娟以“ENJOY AMOY”为主题，向参会嘉宾介绍了厦门“多元的建筑文化”、“趣味的茶文化”、“丰富的美食文化”和“独特的民俗文化”等旅游资源，展示了厦门悠久的人文历史、优美的自然环境和独特的民俗风情，同时还重点向嘉宾介绍了蓬勃发展的厦门会展业。

　　厦门航空驻悉尼办事处销售经理Alex发表讲话

随后，厦门航空驻悉尼办事处销售经理Alex向与会嘉宾介绍了厦门航空公司的航空资源。他说，自去年底，厦航开通厦门/福州至澳大利亚悉尼/墨尔本的直飞航线以来，越来越多的澳大利亚游客乘坐厦航航班到福建旅游度假，并有不少游客利用厦航在国内拥有的230航线从福州/厦门中转到中国各地主要城市。目前厦航已开通国际及地区航线逾60条，航线网络遍及全国、通达全球，年旅客运输量超过2300万人次。

　　厦门市旅游局杨琪局长授牌给厦门航空悉尼代表处总经理陈扬华

推介会上，厦门市旅游局杨琪局长向厦门航空悉尼代表处总经理陈扬华授牌，宣布“厦门旅游会展悉尼代表处”成立，同时聘任了部分澳大利亚旅游界的精英为厦门旅游推广大使，以此加强厦门旅游在澳洲的推广力度。

推介会结束后，嘉宾还参与了厦门独有的博饼活动，通过博饼文化的体验，嘉宾更深刻感受到了厦门旅游和文化资源的魅力。据悉，“美丽厦门”主题推介会随后将在新西兰奥克兰举办。

Xiamen Tourism Bureau to Promote the “Beautiful Xiamen” in Australia

By Jessie, Southeast Net Australia, November 18

On the afternoon of 17th November, The “Refreshing Fujian, Beautiful Xiamen” Tourism Promotion Event was held in Sydney, Australia. The event was hosted by Xiamen Tourism Bureau and organized by Xiamen C&D International Travel Service Group. Counselor of China Consulate General in Sydney, Ms. Wang Hongbo, Director General of Xiamen Tourism Bureau, Ms. Yang Qi, Director of China National Tourist Office in Australian and New Zealand, Mr. Luo Weijian, General Manager of Xiamen Airlines Sydney office, Mr. Chen Yanghua, Client Service Manager from Business Events Sydney, Ms. Sandy Tseng, Chairman and CEO of C&D International Travel Service Group Ms. Chen Lishuang, and other travel agents, airlines and media representatives nearly 60 guests attended to the event.

The promotional symposium started with the video named “Xiamen, on the sea” and Ms. Yang Qi delivered a speech. She pointed out that Xiamen lies in the southeast of China, which is an important core area for “One Belt and One Road” strategy. In recent years, with the development of Xiamen tourism services and urban construction, the city is getting attractive to increasing number of tourists from all over the world. Until the last three seasons of 2016, Xiamen made a record number of 2.611 million visits, which is 16.2% higher than that in 2015. Among this record, 23,700 visits are from Australia, which is 9.8 percent higher than that of last year; 8,400 visits are from New Zealand, which is 67.97 percent higher than that of last year. All these data shows that Tourism Brand of “Beautiful Xiamen” has gained greater reputation and influence all over the world.

Nowadays, Xiamen has opened the direct air route to Australia, taking only 9 hours. 14 weekly nonstop flight making it possible for Australians to travel around Xiamen, with the practice of convenient 72-hour transit visa free and departure tax refund. The Xiamen tourism promotion will open a brand new chapter for strengthening people to people relationship and cooperation between Xiamen and Australia.

Xiamen Tourism Promotion Ambassador and the Inbound Center Manager Ms.Chen Juan from Xiamen C&D International Travel Service Group made the presentation with the theme of “ENJOY AMOY”, and introduced Xiamen tourist recourses through the following 4 aspects: diversified architectural culture, enjoyable tea culture, abundant food culture and unique folk culture to the attendants. These showed the long history of human culture, beautiful natural environment and unique folk customs. Meanwhile, she particularly introduced the vigorous developments of Xiamen exhibition industry.

Later, Alex, the Sales Manager of Xiamen Airline in Sydney office introduced the aviation resources of Xiamen Airline. He said that since the end of last year when Xiamen airline launched a non-stop flight route linking Xiamen/Fuzhou with Sydney/Melbourne, there had been increased numbers of Australian tourists travelling to Fujian for holidays. In addition, there are many travelers had gone to other major Chinese cities with domestic 230 routes of Xiamen Airline. At present, Xiamen Airline has widely launched more than 60 international and regional air routes, the volume of passenger traffic every year has reached more than 23 million.

During the promotion event, Director General Yang Qi form Xiamen Tourism Bureau, awards a tablet named “Xiamen Tourism Bureau Sydney Office” to Mr Chen Yang Hua, General Manager of Xiamen Airline, Sydney Office. At the same time, some of the key Australian travel agents are appointed as “Xiamen Tourism Promotion Ambassador” aiming to promote Xiamen tourism in Australia.

After the promotional symposium, the guests joined the unique and traditional activity called “Bobing” Game in Xiamen. By report, the Tourism Promotion Event with the theme of “Beautiful Xiamen” will also be held in Auckland New Zealand later.